What it is and how to do it right
According to HubSpot, 90% of customers rate an immediate response as “important” or “very important” when a support issue arises. The same research reveals that 60% of those consumers explicitly…
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Simple Tips To Stay Compliant When Collecting Emails on Your Website
The way you collect email addresses on your website is subject to a growing web of privacy regulations. If you’re not compliant, you’ll lose trust among subscribers and could even…
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Benefits of professional email for business
Key takeaways Strengthens brand recognition with every message sent Improves email deliverability and security compared to free providers Provides a cost-effective communication solution starting at just $6/month How important is…
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Give shoppers a way to say no (and most of them will take it)
Picture a shopper who has just landed on your store. A few seconds in, your pop-up appears: 10% off their first order, just add an email. Their thumb or mouse…
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A Guide to AI Security Posture Management (AI-SPM)
More businesses are using artificial intelligence, like autonomous AI agents, to handle day-to-day tasks like scheduling meetings, updating CRMs, and generating reports. While these systems help teams save time and…
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12 Best Email Marketing Platforms in 2026 (Tested)
The best email marketing platform depends on your business type and objectives. HubSpot is ideal if you’re looking for an all-in-one marketing platform. GetResponse is a great option if your…
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Why Companies Are Leaving OneTrust in 2026
Imagine you order an entree at a restaurant. What do you expect from your dining experience?
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Pinterest Marketing for Business: How to Turn Search Into Sales
Pinterest isn’t a decor-and-recipes niche — it’s a visual search engine where 39% of consumers search before Google, and where a single pin keeps working for months. It also runs…
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How to Protect Your Email Program During a Rebrand: A Practitioner’s Guide
Going through a merger, rebrand, or domain change? Read this first Key takeaways ✨ A rebrand is a deliverability event—not just a design project. Set up SPF, DKIM, and DMARC…
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What is shadow AI? The hidden risks to your business
AI tools are now part of everyday work, helping people summarize meeting notes, draft emails, debug code, analyze spreadsheets, and turn documents into presentations. Used without approval or oversight, however,…
