Business Support

CRM onboarding improves time-to-value, user adoption, and data quality. When teams take a thoughtful approach, the system becomes a central hub for sales, marketing, and customer service — with faster…

Email personalization uses unique customer data points to make each email more relevant to the person receiving it. It runs across the whole email marketing customer journey rather than one…

B2C marketing automation software is a platform that allows businesses to automate marketing activities, including lead generation, nurturing, and customer retention campaigns.  The best B2C marketing automation tools support automation…

We’re a few years into the latest AI boom, and things have matured a bit. It turns out AI is better at writing code than English, so it’s computer engineers…

Microsoft Teams still runs chat and meetings for many companies. The calling layer on top of it is a different story. Microsoft calling plans can get expensive, call centers often…

Key Points MSPs can start a CMMC practice by identifying existing clients that hold DoW contracts, handle federal data, or operate within the Defense Industrial Base. Find CMMC prospects through…

Apple announced AppleCare One Family on Wednesday, a $49.99-a-month subscription that covers every eligible Apple device owned by up to six people in a Family Sharing group. The plan launches…

Customer success teams have to support more customers, move faster, and still make every touchpoint feel relevant. Digital customer success helps teams close that gap by using unified customer data,…

For your ecommerce email marketing to really be successful, you need three things: a good-quality email list, behavior-based automated flows, and revenue metrics to track. Get these elements right, and…